Indian Motorcycle Displays New Accessories And Apparel
The Indian crew solidifies dealership design and supporting products
The relaunch ofIndian Motorcyclehas been the biggest news to hit the cruiser market in many years. Under the stewardship ofPolaris Industries, Indian is now well-capitalized for the first time in more than 60 years. Sales of the three-modelChieflineup have been meeting projections, and the Chief platform has received widespread critical acclaim.
But there’s more to relaunching a brand than simply producing good motorcycles. Indian has been busy, launching not only its new line of Chiefs in 2013, but also a new network ofdealersandaccessoryandapparellines.
2014 Indian Chief – Reinventing An Icon
Indian had just 13 active dealers at the beginning of 2013, stalwarts from theKings Mountainera of production. By the end of the year, 70 dealers were retailing the new Chief lineup, and there are 70 more dealers which are set to come on line.
Indian Motorcycle of Orange Countyis one of the brand’s newest dealers, and the moto press was invited to the store to check out its decor and to see a sampling of Indian apparel and accessories.
Indian of OC has been open for two months and replaces aHarley-Davidsondealer from the same location. The interior design is clean and classy, and it’s a template for Indian’s new dealers, incuding fixtures, signage, furniture and flooring. Indian’s PR rep,Robert Pandya, describes it as “homey and casual.”
On the showroom floor were fully accessorized examples of each Chief model: the basic Classic; the bagged and windshieldedVintage; and the high-zoot fairedChieftain. Here are a few highlights.
Rewind: 2014 Indian Chief, Chief Classic, and Chieftain Review
The Classicis the bare-bones Chief, but the fork includes bracketry for the Vintage model’s windshield, so adding a screen to a Classic couldn’t be simpler. The accessorized version we saw was fitted with components designed to accommodate shorter riders. A handlebar ($199.99) pulled back two inches and a heated seat ($599.99) that places a rider one inch forward and one inch lower significantly reduces the gangly layout of the stock rider triangle.
The Chief Vintagealready includes saddlebags and a windshield, but there are plenty of accessories available to further personalize it.
The Chieftainsits at the top of Indian’s line, boasting a fairing with anelectrically adjustable windscreenand a 100-watt audio system.
Apparel
Indian tells us its apparel is developed in-house from scratch in the U.S. and UK under the direction of female designers. Indian seems to understand its market quite well, acknowloging that most of its customers are middle-aged and older. As such, they coined the phrase “V-Twin Fit,” a nice way of saying it fits older riders who likely have extra girth around their waists. Jackets are sold in sizes up to 5XL.
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lol "v-twin fit."
How/why Polaris failed to adopt the original Indian's spelling of "motocycles" is beyond my grasp. A minor shot at uniqueness would have helped them stand apart.
Of course it would have caused a lot of misdirection when typing in web site addresses, but that could have been addressed electronically.